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Building Your Practice: Advertising

Whether you are just starting out as a professional coach or you are already an established life coach, business coach or executive coach, you may have wondered whether you should be investing in advertising for your coaching practice.

In this section you will find out whether advertising is really the right approach for your business, understand the processes involved in running an advertising campaign and how to make the most of the advertising opportunities out there so that you attract clients into your coaching practice.

MP3 DOWNLOAD: Interview with Raja Hireker on Direct Response Advertising
MP3 DOWNLOAD: Interview with Raja Hireker on Direct Response Advertising Copy writing expert and coach, Raja Hireker shares tips on what you can do to use Direct Response Marketing effectively to attract clients. Raja has learned from some of the best copy writers around and will show you how taking simple steps can create a big impact with your marketing. Recording lasts 39 minutes. . . . keep reading
HOW TO: Understand an Advertising Media Pack
Hannah McNamara
What is a Media Pack? What the terms mean: Circulation, Readership, ROP (Run of Paper), Frequency Rate, Open Rate, Rate Card, Bulk Space Contract, Column Inch, Standard Advertising Unit. . . . keep reading
How to write great headlines that hook the readers you want
Westrow Cooper
How to write great headlines that hook the readers you want Does anyone actually READ your articles or advertisements? According to Westrow Cooper, many people don't get past the headline. Find out how to MAKE them read all the way to the end!! . . . keep reading
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Sign up for our FREE Tip of the Week and get the e-book "The Five Deadly Mistakes Coaches Make With Their Marketing"!
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