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Lead Generation
Building Your Practice: Lead Generation "Lead generation (commonly abbreviated as lead-gen) is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers."
Wikipedia In this section you will find out about how to get people to respond to your marketing messages and attract more coaching clients.
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Should I use cold calling to promote my services?
Hannah McNamara
Cold calling involves picking up the phone and calling a stranger to see if they want to do business with you. It is also known as tele-marketing. Many companies use cold calling for lead generation purposes - usually to make appointments with key decision-makers. Whether or not you decide to use cold calling to prospect for leads is entirely your choice and it may seem like the natural choice if you have a background in sales or business development. Before jumping into cold calling or tele-marketing here are a few things you should consider . . .
keep reading
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Create a Call to Action
Hannah McNamara
What is a Call to Action and why do you need one? The focus of most of the articles on this site is almost always on how to most effectively market your services as a coach. This time, however, we' . . .
keep reading
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Direct Reponse Marketing
Hannah McNamara
Most coaches out there today are becoming increasingly dissatisfied with the potential of typical marketing schemes. It seems that the vast majority of our contacts tend to come through our networ . . .
keep reading
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HOW TO: Build a mailing list
Hannah McNamara
What happens when your leads dry up or you run out of networking contacts? Life Coaches and Executive Coaches can buy in data from list brokers to give their coaching practice a new lease of life. How does this work? What can list brokers provide? How do you go about data capturing people's details yourself? Would a joint venture work for you? . . .
keep reading
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