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Business Plan
Getting Started: Business Planning Business Planning is Goal Setting by another name, but too few coaches actually take the time to sit down and think through where their coaching practice is going, how it's going to get there and what you'll need to achieve your goals. If you want to make a living by making a difference, you still need to have your wits about you and work to a plan. Just because you don't want to be a multi-millionaire or have a multi-national business doesn't mean you shouldn't think about the future and work out how you'll get there - even if it's on the back of an envelope! No B.S. Notice: Sorry, but you can't base a business on 'wishful thinking' or hoping that 'the universe' will provide you everything if you just meditate on it long enough, sprinkle fairy dust on a photo of your favorite personal development guru and chant 'I will buy every self-help product you tell me to because I know that if I get rid of all my material possessions, eat coal and hug a stranger while telling them about my gremlins I will be a happier person'. If you think this statement is wrong, you've bought into the brainwashing and good luck to you. You DO need to set goals for your coaching practice no matter how uncomfortable it makes you. Reality check: just because you don't like doing something doesn't mean you're not 'meant' to be doing it. Get real and get it down on paper.
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What to put in your business plan
Your business plan is a document showing details of how you are going to develop your coaching practice, the timescales involved, whether you will be working with anyone else, e.g. associates or freelancers, and how you will look after your finances. Your plan should include: . . .
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2009 Action Plan: Part 2
This article continues from Part 1 (http://www.marketinghelpforcoaches.com/public/386.cfm) Step 4: Know your audience. Think about which people are going to be most likely to want . . .
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2009 Action Plan: Part 1
Hannah McNamara
New Year's Resolutions are great, but they tend to fizzle out after a while. What you need is to think about an Action Plan for 2009 - a plan which sets out exactly what you're going to do to get . . .
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Using a SWOT Analysis
Hannah McNamara
What is a SWOT analysis? How to use one for your own business, how you can help your clients to produce their own in coaching sessions, examples of how to use a SWOT analysis with a client. . . .
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Finding the Time to Think and Plan
Hannah McNamara
If your coaching practice is like most others, summer tends to be a more relaxed time of year. Your existing clients go on vacation, potential clients go on vacation, and your activity level like . . .
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