Getting Started: Branding

It's possible to get started in your business without a business card, email address, website or blog, but you'll find things flow much more smoothly when you have devoted time to considering what your brand stands for.

In order for you clients to understand what you're about and what to expect when they do business with you, you need to develop a strong brand for yourself which is consistent throughout your stationery, internet prescence, online communications and how you present yourself both in person and in print.

Easier said than done when you're starting out!

You may be lucky enough to be completely clear about what you're offering, who you are targeting, what you'll charge and how you'll get clients - if you are, great! If like most people starting out in coaching the brand you start out with will probably evolve and change over time.

In this section you'll get advice and tips on what you need to bear in mind when developing your brand. As your practice develops, remember to come back to this section when it's time for a re-brand!