Building Your Practice: Product Creation

When you start in business as a coach your emphasis is usually on attracting paying coaching clients to your practice for one-to-one coaching sessions.

As your practice develops you may, like many oher coaches, identify that your can help clients in other ways, for example by writing useful ebooks or by making recordings of useful information for them to listen to. Some coaches go even further by creating products for sale which offer the opportunity to increase their earning potential.

There are even coaches who have websites set up to sell products virtually and in a fully-automated way. This is commonly known as creating 'passive income', i.e. income into their business which does not require any input beyond the initial product creation and set-up of their website.

In this section you will learn about how you can create your own products either for sale or as useful tools and resources for your coaching clients. When you are ready to take your product to market, refer to the sections on the different marketing techniques such as SEO and PR & Article Marketing.