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PR & Article Marketing
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PR & Article Marketing
Building Your Practice: PR and Article Marketing Getting publicity both for yourself and your coaching practice is essential if you want to reach a large number of prospective clients quickly. In this section you'll find articles on:
- Public Relations (PR) - getting featured in the media
- Writing books
- Public Speaking and Workshops
- Other ways to improve your profile
Good publicity has the power to give your credibility an instant boost and establish you as the expert in your field. In this section the articles and resources will show you what you need to know about PR and article marketing.
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Create A Winning Article Marketing Strategy
Bonnie Jo Davis
Make the most out of your time and efforts by creating a submission strategy for your article marketing. Both beginners and experts can and should use a submission strategy that will evolve over time . . .
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Generating Leads from your "Author's Resource Box"
Hannah McNamara
You have probably heard that a lot of coaches write articles as a way of promoting their coaching practice. You may even have written articles yourself. What are the best ways to get your articles published and in the public eye? . . .
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MP3 DOWNLOAD: How to get publicity in the media - Interview with Rasheed Ogunlaru
Hannah McNamara
In this 56 minute recorded interview, Hannah McNamara talks to life coach and motivational speaker, Rasheed Ogunlaru about how he turned what he learned in his previous career into a winning formula for getting his life coaching practice off the ground. He explains how he has managed to get publicity on TV and radio, how he uses workshops and talks, such as the ones he runs at the British Library in London, to generate leads, why he believes that writing articles is essential to people who want to boost their profile. He also talks about the pilot for a TV show which he has just recorded. . . .
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Writing a Press Release
Hannah McNamara
One of the best ways to advance your coaching practice is to be featured in the media. It may seem a bit arrogant to think about trying to attract media attention, but it is just the opposite. Working with the media to get your message out is nothing more than good marketing practice. And as surprising as it sounds, you are helping the journalist with his or her job as well. . . .
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TUTORIAL: Choosing a good Copywriter
Hannah McNamara
Reasons to use a professional copywriter; how to select the writer for you; how to brief your writer to produce the articles and reports that you wanted; guidelines on working with a professional copywriter; ownership and copyright issues . . .
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What is Intellectual Property?
Hannah McNamara
Intellectual Property defined, why coaches should be interested in protecting their intellectual property, practical steps to protecting your marketing and coaching materials and tools . . .
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MP3 DOWNLOAD: How To Get PR
Hannah McNamara
Listen as Hannah McNamara mentors Lisa Ravenscroft on getting PR. Lisa is a coach who has tried to get publicity without much success. This recording includes: Using Public Speaking to get yourself known and attract clients, National Newspapers vs Local . . .
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A Sure Fire Credibility Booster...Let Them See Your Name in Print
Leslie Guria
Have you ever wondered how to differentiate yourself from the competition without reinventing the wheel? Are clients clearly happy with the work you do, but don't seem to be sending you business building referrals? If given the choice between two sellers, would you buy from the one that advertised in your trade publication or the one that was mentioned or interviewed in one of the publications' articles? . . .
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Writing Articles for Publication
Hannah McNamara
There are some coaches who seem to appear in all the papers and write columns for glossy magazines. How do they manage to do it? Hannah McNamara shares her tips for getting editorial coverage. . . .
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What not to wear when doing a TV interview
Joanne Mallon
Don't wear all black. You'll look as though you're disappearing into a hole. This often throws women into a panic, as we love the slimming properties of black, particularly when TV will probably make you look slightly heavier than you are in real life. . . .
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Entering Awards Generates Great Publicity
Hannah McNamara
Winning prestigious awards and commendations adds credibility to your business and your services. In many cases it's free to enter yourself for national and local business awards. Choose the ones . . .
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Top 10 Tips for Successful TV Interviews
Joanne Mallon
1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV. 2. If a TV researche . . .
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