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Internet Marketing
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Internet Marketing
Building Your Practice: Internet Marketing More and more people are looking on the internet for coaches. Even if you are very active offline, your clients may want to 'check you out' online before they sign on the dotted line. An effective website allows you to build rapport with people who haven't met you yet and to develop long-lasting professional relationships with your clients. The articles and resources below will help you to build a website that brings you clients who are ready to start coaching with you. Please also refer to the following sections: IT and Software
SEO (Search Engine Optimisation)
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Should I use video on my website?
Hannah McNamara
With the growth of sites like YouTube, more and more businesses have started to include video clips on their websites. Could this approach work for your own business and how complicated is it? Over the past few months I've been playing around with video on my various websites to see whether it REALLY makes any difference. I've been using audio clips for years and so I was interested to see if it would have any impact. I'll be honest, I procrastinated around . . .
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Ways to create other income streams
Hannah McNamara
Caught in the "time for money trap" as some people refer to it? If you stopped running one-to-one coaching sessions, how long would it be before all your income dried up? . . .
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Twitter and social networking
Hannah McNamara
The whole world's a-Twitter or so it would seem. Every day there's a news story in the paper about a celebrity who uses it or about how twitterers have spread the news about an event. How can you use Twitter to boost your profile online? . . .
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Use Google Alerts to track changes
Hannah McNamara
With thousands of webpages and articles being added to the internet every single day, how can you be sure that you're not missing out on vital new information? Since coaching and personal development is a fairly niche market all things considered, it can often be difficult to keep abreast of all the latest news that's relevant to you and your field. The problem is: how can you effectively narrow down those thousands of sites and articles to just the ones that matter to you? That's where Google Alerts come in. . . .
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TUTORIAL: Keeping Your Coaching Newsletters out of the Junk Mail file
Hannah McNamara
Which words to avoid using in your emails; which colours to use to get through spam filters; setting up your email account correctly so that mail is delivered; using programmes that have in-built spam checkers; life coaches, executive coaches and business coaches use newsletters more than most to communicate with clients, so finding that coaching newsletters have gone straight in the bin is a real problem . . .
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Putting Audio Samples on Your Website
Hannah McNamara
Many coaches are finding it helpful to put audio content on their web site. This doesn't mean using music or other non-coaching related material; rather, it means using audio samples of you as a way of making the site more personable. When a potential client can actually listen to your voice and hear a sample of your speaking style, it can be a huge first step toward creating the comfort and rapport so necessary for a coaching relationship. Why use audio? . . .
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Using Audio on Your Website
Hannah McNamara
Reasons to use audio on your website, How to set up audio on your website, Automatic start vs 'press play' - pros and cons, What equipment you'll need, Suggestions on software to use . . .
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