Welcome
Speaker: Hannah McNamara

Standing out in a crowded market
Speaker: Dr Patrick White

Having a great product is no longer enough. The internet has made it easier than ever before for customers and clients to compare products and services and unless they can see how what you offer is different from other providers, their choice will come down to one thing - Price. In this session Patrick White reveals the secrets to standing out in a crowded market and shows you how you can get ahead of the pack with a few simple tweaks.

Mind-Reading for Beginners:
How to get inside the minds of your target market to find out what they really want
Speaker: Hannah McNamara

Ever wish you could anticipate your target market's deepest wants and needs (and have a product or service ready to satisfy them)? In this interactive session Hannah McNamara takes you on a journey to discover how people think, how they make decisions and exactly how to find out what's 'hot' in your market right now.

Mapping Out the Future:
How to set a strategy that's going to meet your objectives
Speaker: Dr Patrick White

It's been said that 'if you fail to plan, you plan to fail'. Having successfully turned-around businesses time and time again, Patrick White takes you step by step through the process he uses to set a practical strategy for success. Service businesses are notoriously unscaleable and tricky to sell because of the value of the relationships, knowledge and expertise held by the principals. Patrick built, sold and successfully exited the consultancy business he founded by using this method and he'll show you how to plan for the growth for your business.

B2B and B2C Online Marketing Tactics that Get Results
Speaker: Hannah McNamara

Every day there seem to be 'new' ways to market your business and get new clients, so it's easy to be distracted and waste time and energy on activities which keep you busy but produce few tangible results. Hannah McNamara shows you which online and offline marketing tactics work for service-related businesses and how to combine them to produce the best results. Topics covered include:

• Using Social Media
• Integrating Offline and Online Networking
• Search Engine Marketing
• Targeting the YouTube generation
• Turning your website into your 24/7 salesperson

Watch This Space
Speaker: Mystery Speaker

Cutting-Edge Lead Generation Tactics using Personality Profiling
Speakers: Martin Gibbons and Hannah McNamara

Permission-based marketing is the most effective of all because your prospects have specifically asked to receive information about what your company offers. But with so much competition online for people's attention how do you get people to opt-in to your marketing list? Martin Gibbons has developed a unique method for list-building by offering personality reports. This method is consistently achieving opt-in rates from landing pages of 40-70% for his clients (opt-in rates of around 5-10% are considered good online). Martin will demonstrate this method to you in detail and show you how you can use it to better understand your target market. Plus he will explain more about how you can use personality profiling to help you grow your business.

How to Achieve 'Celebrity' Status for Your Brand
Speaker: Ali Campbell

Being considered an expert in your field can open all sorts of doors for you and lead to working with high-profile clients who will endorse you and your services. Celebrity life coach Ali Campbell knows all about how to build a profile and with a client list including singer Kelly Rowland, Mica Paris and a host of TV personalities and business leaders, he practises what he preaches. In this inspiring and insightful session Ali will explain how he went from a complete unknown to becoming a best-selling author and being invited to A-list celebrity parties like Elton John's Christmas Party.

Panel Discussion and Q&A
Speakers: Hannah McNamara, Dr Patrick White, Martin Gibbons, Ali Campbell

Put your questions to the speakers

Setting Your Marketing Objectives: Turning Prospects into Clients
Speaker: Hannah McNamara

In this interactive session you'll be working on your marketing strategy and putting together your draft promotional plan, ready for you to refine it on day 3.

Business Models and Pricing Strategies
Speaker: Hannah McNamara

There are various business models available to service professionals but which is right for your business? In this informative session Hannah McNamara takes you through how different business models work and how to set them up in your business. She will also show you how to set prices strategically, offer packages and how to structure your marketing to allow you to up-sell effortlessly.

Selling to CEOs, Senior Decision-Makers and the Affluent
Speaker: Dr Patrick White

Your marketing has generated that sought-after enquiry from your ideal client, now it's time to develop the lead into business. What should you do to demonstrate that you can deliver on your promises and make them see that they can trust you to do an excellent job? Patrick White helps you understand the mindset of the CEO. Having been a CEO himself in companies employing 5-14,000 staff he is uniquely placed to show you how to sell to CEOs, senior decision-makers and the affluent.

Win-Win Negotiation Skills
Speaker: Dr Patrick White

Negotiation should not be confused with haggling or dropping your prices. When done properly negotiation is a means to create a win-win situation where all parties are happy with the deal. This session is equally useful whether your clients are private individuals, small businesses, not-for-profit organisations or large corporate companies because it's about working with people rather than against them. After this fun and interactive session you'll be confident that you know what to say and how to approach situations where you are likely to be negotiating so you get the best results for everyone involved.

Making It Happen!
Speaker: Hannah McNamara

In this final session you will be refining your marketing strategy and promotional plan so that when you return to your business you'll be able to get started on making it happen straight away.