How To Win Friends And Influence People
by Dale Carnegie
Hannah McNamara
Originally written back in the 1930s, it's as relevant today as the day that Dale pulled the final page from his typewriter. Why? Because people are people and what makes them tick doesn't change. The temptation is always to read the newest book out there or to try the latest technique that will help you to get clients. But, to be honest, I think that you'll find most of the answers to your Marketing questions in this book. Yes, of course the internet wasn't around in the 1930s, but people were and guess what, it's people who currently use the internet! So, whatever you read about letters or sales letters in the book, the same rules apply to your communications via the internet. You can use the tips in this book to improve your networking skills, your success rate when you speak to prospective clients and even when you're trying to get an appointment with a company boss to discuss Executive Coaching. Plus, you can share the techniques with your clients who can use them to improve their relationships at work and in their personal lives.
Amazon Says:
Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In "How to Win Friends and Influence People", Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding. His advice has stood the test of time and will teach you how to: make friends quickly and easily; increase your popularity; win people to your way of thinking; enable you to win new clients and customers; become a better speaker and a more entertaining conversationalist; and, arouse enthusiasm among your colleagues. This book will turn around your relationships and improve your dealings with all the people in your life.
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