Intensive home-study business building programme for coaches

Gives you the confidence to promote yourself and get the clients you deserve in a well-defined market

• Connect with your inner niche
• Research and understand your market
• Show how your coaching sessions add value
• Feel confident talking about what you do and promoting yourself
• Stop wasting money on ineffective Marketing activities and find out what works
• Protect your ideas from copycats

Hannah McNamara, author of 'Niche Marketing for Coaches', shows you step-by-step how to select a niche for your coaching practice and fill your coaching practice with clients.

A Personal Note from Hannah McNamara

Dear Coach,

"How do I go about finding my niche?"

This is probably the most commonly talked about theme in coaching forums and groups. In fact when you meet other coaches one of the first questions they'll ask will be something along the lines of "what's your niche?"

When you're still working out who you want to coach it can be very frustrating if you can't easily answer that question. It may feel as it you are surrounded by coaches, trainers and consultants who are clear about who they are and what they do. They are able to sum up what they do in one sentence while you're still trying to figure out who you want to work with.

Everyone says that you need a niche and you can't start marketing effectively without one, but it's not as easy as it looks, is it?

Other people who have had a defined career path apparently seem to naturally glide into their niche, while if you've had a more varied life there are just too many options.

I've seen coaches put a lot of pressure on themselves when they try to figure out who they are as a coach - perhaps you're doing this right now. But the more pressure you put yourself under, the less you feel able to make a decision. It's not surprising that many good coaches get stuck at this point and never get off the ground in the way they wanted to. This is a real pity because there are lots of people looking for coaches serving the right niches - and they are prepared to invest more with someone who presents their services in a professional way.

The fact is that a coach with a well-defined niche will find it easier to attract clients, earn more money and spend less time justifying their fees.

The chances are that you already know this. It's a subject that gets talked about all the time. The problem is that for many people choosing a niche is an emotional decision, not an intellectual one. I've yet to meet a coach who doesn't understand the rationale behind why having a niche is a good thing, but still they resist choosing a niche.

The reasons are varied, but I've found that they usually fall into the categories described below:

• Fear - having a niche will mean excluding clients or turning clients away
• Guilt/Feeling like a fraud - how can I label myself as an expert when I've only just started coaching?

I'm delighted to be able to share with you an insider's method for choosing your niche that takes almost all of the emotion out of the equation. It helps you to recognise your strengths, identify where there is a demand for coaching and work out once and for all, where to focus your attention when marketing your services.

Join me on this life-changing programme and I'll share with you how I built three successful niche coaching practices of my own. I've helped other coaches to find their niche and I'll help you do the same.

Warm wishes






Hannah McNamara, author of the book 'Niche Marketing for Coaches'
Chartered Marketer, MCIM, BA (Hons), Member of the ICF

Profile: Hannah McNamara has well over 15 years hands-on experience in Sales & Marketing, including Senior Management experience within national and international organisations and has experience of working both client-side and agency-side. She has been coaching professionally, full-time since 2004.

She is a Chartered Marketer, a Member of the Chartered Institute of Marketing, a qualified coach, speaks at Business exhibitions and events, and has written for business magazines such as Business Network (the FSB's members magazine) and Start Your Own Business.

Hannah is the Managing Director of HRM Coaching Ltd which provides coaching and mentoring on leadership & management, plus career coaching and advice for employed professionals. Hannah is the Marketing Director for SME Academy, the specialist busineess growth consultancy. She is also the founder of MarketingCareerZone.com - a specialist site for employed Marketing professionals.

She is the author of the book 'Niche Marketing for Coaches' and runs a membership website - MarketingHelpForCoaches.com - teaching coaches, consultants and trainers how to market themselves more effectively.

Hannah is a member of the International Coach Federation - ICF

As seen on YouTube

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Does any of this sound familiar?

• When you originally decided to become a coach, you were clear about what you wanted to do-but having done your coaching training you can now see that there are so many possibilities that it's hard to know what to choose as your niche
• You struggle to make a decision and flit from one niche to another, without feeling that any of them are really right for you
• You want to coach people and make a difference in their lives-but the people you want to coach the most can't afford to pay you
• You thought you were clear about the people you were targeting, but they don't seem to be interested in having coaching, so now it's back to the drawing board
• You're normally a pretty decisive person and not being able to figure out a niche is undermining how you think about yourself
• You love variety in your coaching work-you don't want to rule anyone out by saying you only work with certain kinds of people
• You've already spent money on marketing yourself without much success, now you're closer to deciding on a niche, you don't want to waste any more money when you're not sure if it's right - will your targeted niche clients be able to afford your rates?
• Your friends and family are putting pressure on you to start making money from coaching and don't think there's a market for what you're doing. You desperately want to prove them wrong.
• You don't feel like you've coached enough people yet to be able to say who you enjoy working with and who you don't
• You're worried that an economic downturn or recession could mean that fewer people are willing or able to have coaching
• People are constantly querying your prices and think you're charging too much-another coach in your area charges much less
• You beat yourself up when you see other coaches who you trained with steaming ahead and getting clients because they know what their niches are
• Other coaches are so cagey about their prices and how many clients they have that you can't seem to work out which coaching niches will allow you to earn any sort of decent income for yourself
• You were bursting with energy and enthusiasm when you started out, but now you feel burned out and low
• You do a daily visualisation of yourself with a full practice; you've cut out pictures of what your life will be like when you're successful and stuck it somewhere you'll see it; you repeat affirmations over and over; you've written a list of goals and tucked it away somewhere special-but the Universe STILL isn't providing you with clients!
• You're frightened to deal with any new enquiries because you wonder why anyone would want to hire you as their coach when there are so many other coaches out there who seem more successful than you
• You're starting to wonder whether you're really cut out to be a coach

OK, I'll stop there in case I'm depressing you!

The reason I've put all those situations on the list is to show you that if just one of those points describes how you're feeling you're not alone. What you're going through is actually more common than you realise.

When I'm working one on one with coaches to unlock their niche, I find that many don't know how to go about making a decision on a niche or what they should look out for when judging if there's a demand.

Relax, don't worry, there is a solution.

"Truly inspirational!" "Working with Hannah has been truly inspirational! She has both coached and guided me through a very difficult time of starting my coaching business. Her style has been very flexible to suit my needs each session and her feedback on marketing materials for my business have been very honest which I have truly respected and appreciated. Without Hannah's help I would not have found the route I have chosen to take with my coaching business. Her support has been just what I needed and second to none!" Anjana Rajani, Business Coach

So what can I do about it?

It's much easier to make a decision when you have facts and figures at your disposal, but within the field of coaching, there is a lot of very vague information out there. The general feeling is that no one really knows how many coaches there are, how much they earn and who will invest in what category of coaching.

Even when there are coaching surveys published, they tend to have been completed by the coaches who are searching for the answers themselves - coaches who are in their first few years of coaching and are still finding their feet. Busy, successful coaches often don't have the time, or see the need, to sit down and complete a survey to tell them what they already know. There's also a lot of hype out there. For example:

"This time last year, I was living on the streets with only $1 to my name. Since I've discovered the power of coaching, I've gone from zero to hero and I'll tell you how-just send $1,000 to 'How I got rich by telling people how to get rich'."

OK, so we might laugh at it, but when you're desperately looking for inspiration it's easy to get drawn into these kinds of messages and believe that one secret tip will make the difference that will turn you into an overnight success - without you having to do anything any differently.

The real secret is that it's a combination of things, with one special ingredient. Taking action. Yes, we tell our clients this too, but when it comes to ourselves we can sometimes feel paralysed because we don't know WHAT action we are supposed to be taking.

What if we do take action, but we make the wrong choice?
What if we ruin our reputation by making some very public gaffes?
What if we come on too strong and scare people away?
What if we waste money on Marketing that doesn't work?

Something's got to give!

• What if you could go through a process which would give you enough information to make an informed decision about which market to target?
• What if you had the tools to evaluate your strengths, understand your personal brand and work out which coaching niche is the best fit for who you are as a person?
• What if you could do all of this in a supportive environment with other coaches who are going through the same challenges as you?

Well, there is an exciting new business-building programme that takes you through a structured process that will enable you to make the right decision on which market to target and how to attract the interest of the types of clients you want.

It's called 'Find Your Niche, Your USP and the Market That's Hungry for Your Services'.

As Featured by 'Biz Growth News' Review by Krishna De "In the current economy many clients are asking me 'How do I attract clients who want, need and are prepared to pay for my products and services'. This is a challenge that coaches, consultants, in fact all professional services firms are challenged by. I was fortunate to have access to a copy of 'Find Your Niche, Your USP and the Market that's Hungry for Your Services' from Hannah as she was a guest on my podcast and the programme addresses how to find your niche and far more besides. She provides an extensive manual with really practical worksheets, an accompanying series of audio CD's for those who prefer to learn by listening and additional transcripts and materials that are invaluable whether you are a new business or one that is established but have ambitions to grow. If you are concerned about how to price your services or looking for best practice tips on how to structure your coaching practice, Hannah's homestudy programme will be an invaluable resource." Krishna De www.BizGrowthNews.com Profile: Krishna De is an award winning digital marketing, brand engagement and social media speaker, commentator and mentor. Her expertise is featured in several highly acclaimed books including 'World Wide Rave' published by Wiley and 'The Career Doctor: How To Get And Keep The Job You Want' published by Currach Press.

What the home-study programme covers:

The programme consists of 12 modules consisting of a manual, audio CDs and exercises for completion. Modules are as follows:

Module 1: About Niches in Coaching

• Exactly what a coaching niche is and what it isn't
• Why having a niche doesn't have to put any restrictions or limitations on the clients you attract-in reality it means you can work with MORE people!
• How to have variety within your coaching niche
• Which coaching niches are popular right now-and which ones people just aren't interested in
• What an economic slowdown means for the coaching market and coaching niches in particular
• The difference between a coaching niche and a niche market-you'll be shown examples of how to get both working for you

Module 2: Defining who you are and what you do

• How to feel comfortable and confident in your abilities as a coach
• Why being non-judgmental could be the worst thing you do when planning your strategy for getting clients
• Why being 'coach-like' isn't benefitting either you or your clients
• Why labelling yourself as a 'coach' could mean you're shooting yourself in the foot when you want to expand your client portfolio
• Why some of the advice you're given by personal development 'gurus' is downright dangerous and could bankrupt you very quickly-you'll learn how to cut through the hype to the essential principles that will make you successful as a coach and a personal development professional
• Why spending hours agonising over a name for your coaching practice is time wasted and could stop you getting started altogether
• Why you need to 'get out more' and STOP asking other coaches for advice on how to market yourself. They will hold you back and leave you with a scarcity mentality-if you don't believe this, the evidence will be revealed to you
• What you need to do when clients come to you for advice and suggestions-what if that doesn't sit well with your coaching philosophy?
• Why socialising and spending time with certain kinds of people will bring you down and sap your energy before you have realised what's happening-you'll find out how to identify and avoid energy vampires

Module 3: Matching Your Talents to Your Market

• How to identify your unique strengths as a person and as a coach
• Which skills you'll need to demonstrate to be considered as a credible coach
• Why it's so important to establish a match between your professional values and those of your target market-and how to do it
• How to see yourself as others see you-and what to do if you don't like what you see!
• What you need to consider about your personal brand and how to create yours

Module 4: Selecting Your Own Niche

• How to select a niche even if you've just started out as a coach
• Just how specific a niche should be and how to decide on your own combination of your coaching niche and your niche market
• How to quickly evaluate which coaching niche is the best fit for your skills and your circumstances
• Why being completely unique or the first to market isn't going to win you business-in fact it could leave you struggling to make any money at all

• How you can successfully balance two or more coaching niches, enabling you to 'give back' at the same time as generating you the income you deserve

Module 5: Understanding the Product Life Cycle and Personality Types

• Why you need to be crystal clear about who you mean by 'clients' BEFORE you start marketing
• How to differentiate between a Prospect-someone who might want to hire you, and a Suspect-someone who you think might be in the market for coaching
• The 4 stages of the Product Life Cycle and exactly what this means for the coaching market
• Why different niches are at different stages on the Product Life Cycle and what to do about it
• How Personality Profiling is used at different stages of the Product Life Cycle
• Why your marketing needs to 'speak' to more than one person - remember, people rarely make a decision to hire a coach all by themselves
• The reasons why your innovative, 'cutting-edge' coaching methodology may be failing to make an impact on your market
• Why the buyers in your market may doubt your ability to help them

Module 6: Researching the Market

• Where to go for information on what different groups of people need help with
• How to identify potential markets for coaching and how to read the signs so that you are able to anticipate changes before they happen-you could find yourself ahead of the big players if you get this one sussed!
• How to research a market and find out whether your chosen niche is viable
• Where to find the data that supports your business case for targeting a specific market
• How to access reports and journals that you can use to find research about your market, giving you compelling evidence for the effectiveness of what you do--invaluable when you're talking to prospective clients who are unsure about the value of coaching
• Which reports to look at to find out more information about your marketplace including trends in the market

Module 7: The Proposition

• How to get inside the minds of your prospective clients to work out what they want from you
• Why a market where's there is a great need for coaching, isn't interested in what you are offering
• Understanding exactly what business you are in - and it's NOT coaching. You may be surprised about the answer to this
• Why creating programmes and products for people who share your own learning style may be stunting the growth of your coaching practice
• How to segment your market
• Simple tool for identifying the most profitable niche market for you to enter

Module 8: Protecting Your Ideas

• Why you need to protect your ideas against copycats and other people who would plagiarise your work
• What exactly is Intellectual Property (IP), what makes it so valuable and why should I care?
• Simple ways to protect your copyright when writing content for your website, blog, newsletter or articles
• What is a trademark and do I need to protect my brand with a trademark?
• How to ensure that you do not infringe someone else's IP rights by accident
• Why many coaches are placing themselves in danger of being accused of copyright theft
• A free tool which will help you track whether anybody else is using your brand or your materials
• What to do if someone has infringed your IP rights

Module 9: The Price

• How to find out what the market is prepared to pay--before you publish your price list
• How to position yourself so that your pricing strategy works for you, not against you
• What you should put into your coaching packages and what you should leave out
• How to present your prices so that they don't spark endless debates or leave you feeling that you need to justify them to people
• Usual rates and fees for coaching and why you need to charge an uncomfortable amount of money to ensure that your clients get the results they want

Module 10: Structuring Your Coaching Practice

• Why what many coaches are taught about how to structure their coaching business is fundamentally flawed
• What products, workshops and articles are really supposed to do for your coaching practice-and it's NOT to sell one-to-one coaching sessions or earn you 'income while you sleep'!
• Whether being a solo coach is actually the right approach for your personality type - and what to do if you don't have ambitions to be a seven-figure earning entrepreneur
• Which other options are available if you absolutely HATE marketing and having to promote yourself
• The pros and cons of working as an associate coach or in-house coach
• How to find work as an associate coach--you'll be shown a little-known technique to find out which coaches and organisations work with associates and which projects they are working on right now
• Which types of organisations are looking for when hiring associates for their coaching team--and what would rule you out from ever getting work from them
• How to structure your coaching practice so that it's working for you, leaving you relaxed knowing that everything is under control
• How to plan the growth of your coaching practice so that you don't feel overwhelmed or inadequate in the early years of your new career
• How to build a 'dream team' around you that supports you and helps you to achieve your own goals (and faciliate in making your clients' goals happen)
• A simple time-management technique that is almost 100% guaranteed to improve your productivity

Module 11: The Message

• What exactly is meant by 'message' when it comes to Marketing?
• Understanding your own personal brand and how it relates to your coaching practice
• Why exercises you do with your clients are so useful when you're working out your own brand and what you stand for
• The 8 Ps of Marketing and how they are relevant in coaching
• Understanding what motivates your market
• When and how to bring up the subject of coaching with prospective clients
• Which questions you should ask people to find out if they are interested in what you do or if they are wasting your time
• How to prepare for meeting a prospect for the first time-which words and phrases move people to the next stage and which turn them off completely
• What to put in an elevator pitch so you can speak confidently when people ask what you do. You'll be able to talk about relevant examples and case studies that demonstrate your skills and expertise without coming across as arrogant or boastful
• The keywords and phrases that you must use when trying to get the attention of prospective clients-you're hurting your coaching business if you don't use them
• Whether it is ethical to use hypnotic language and embedded commands in your marketing communications and interactions with prospective clients-we'll explore all points of view to enable you to make up your own mind on this controversial topic

Module 12: Marketing Your Services

• How to select the Marketing activities that will be relevant and appropriate for your market--not all Marketing techniques are suitable and some could even alienate your prospective clients if you're not careful
• The seven steps that you must take when converting prospects into clients and what to do at each stage of the process
• What a Marketing funnel looks like and how to create a system for generating leads and turning those leads into business

• Top ways to generate leads for your coaching business
• Why you're wasting your time at certain networking groups and what networking really means for successful coaches
• How to ask for and get introductions to key people and influencers in your chosen niche
• Exactly what a referral is and whether it is ethical to offer incentives for people to recommend your services, as well as what is considered common practice amongst business people
• How to decide on whether it's worth investing your time developing products such as e-books, audio products or physical books
• Ways in which you can get other people to do your marketing for you
• Insiders' ways to get yourself noticed by Google within a matter of hours

And much, much more

"It has been brilliant!" "Just a quick note to say I have thoroughly enjoyed your course. I have read the manuals cover to cover and listened to the CDs over and over. It has been brilliant! Thank you very much. My head is spinning with ideas. I am waiting for my niche to be born!!" Marisa Angelillo, MA Consulting

"Well worth the investment" "Hannah's Find Your Niche Home Study Programme is well worth the investment. Not only is Hannah's voice music to your ears but her content is music to your bank account! For years I looked for programmes on finding your niche for my clients and found nothing worth referring them to. Hannah's course makes finding your niche fun, simple and profitable. Yes profit! That's why we create a business yet some of us do it with our heels dragging on the floor. Lift up your feet, listen to Hannah's audio and work through the booklets. You will be thanking Hannah for breathing life into your business and back account! Sandra De Freitas www.WordPressBlogsites.com Profile: Sandra De Freitas is a top tech coach, speaker, trainer and expert in internet technology. She is the founder of TechCoachForCoaches.com, a successful coaching, consulting and training firm and the author of the book 'Does this blogsite make my wallet look fat?'.

"I was a little sceptical at first" "Since starting the 'Find Your Niche and Get More Clients' course, it's given me direction, I also know what not to waste my time on. I was a little sceptical at first, but some of the information has opened up my eyes to what is really possible and given me an insight into 'who I am and what I've got to offer. This alone is worth its weight in gold because it's given me the confidence to GO FOR IT. I found the masterclasses invaluable, there is so much information packed into each one as well as listening to what others have to say, it gives you a different perspective as well as more ideas. Thank you Hannah" Shelley Marsden - Bristol 'The Next Chapter' - Relationship/Personal Development Coach

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What else is included in the programme?

Find Out What Coaching Clients Really Want

In your programme materials you will find transcripts of anonymous interviews with three people who buy coaching services. They have asked to remain anonymous so that they aren't bombarded with enquiries from coaches who want to pitch their services to them. In addition, anonymity allows them to talk more frankly about their experiences of working with coaches.

The people interviewed are:

• Mr X: Self-made multi-millionaire entrepreneur- he reveals why he chooses coaches very carefully. Be prepared to be shocked by what he reveals in this interview. You'll find out why successful business people like him need to be approached in a certain way and why you need to have done your homework before making contact.
• Ms Y: HR Consultant and ex-Head of Training & Development for a prominent London law firm--she'll be explaining what professional firms look for when hiring coaches. She'll tell you how to make initial contact, how to develop relationships and get coaching contracts. She will also tell you what not to do and how to avoid alienating people or unwittingly damaging your reputation.
• Mr Z: Managing Director of a growing consultancy firm--he explains why he insists that each one of his senior members of staff have a personal coach. He'll tell you why it took him TWO YEARS to find the right coach for him. There are some very valuable lessons to be learned by listening to him.

As you read through what these people say about buying coaching services, you'll see exactly what is and isn't important to them. Too many coaches think that the decision to be hired comes down to price--if you can under-cut another coach you'll get the work. This type of thinking actually damages the reputation of coaching in general. After reading these interviews, you'll have very valuable insights into seeing things from the client's perspective. Once you understand the principles behind this, you'll be much better placed to present your services in a way that makes you attractive to prospects--no matter which market you are targeting.

Find Out What Makes You Tick

This profile test is provided by an excellent company that produces spookily accurate reports.

Why is this report invaluable? First and foremost it will stop you making mistakes in your business and stressing yourself out. Too many independently-minded people think they have to do everything on their own. This report helps you to recognise when you're not the best person for the job and lets you be ok with passing it over to someone else. You owe it to your clients to play to your strengths and out-source or delegate other tasks. You are not doing anyone any favours by thinking you are the ONLY person who can do certain things in your coaching business. For example, you may even find that you would be better off out-sourcing certain types of coaching to associates who can do a better job than you can. You retain the client within your business under the umbrella of your brand name and as far as the client is concerned, the coach working with them is your colleague or employee.

Secondly, if you recognise that you enjoy working with other people and could blossom in a partnership-type environment, this report will help you to understand what to look for in a business partner or co-worker. Rather than finding someone who has the same strengths (and all the same weaknesses) it will help you to find someone who complements you.

I really can't stress enough how invaluable you'll find this report to be.

Comprehensive Programme Manual PLUS 10 audio CDs

You can listen again and again to the materials so you can set the pace. You could even convert the CDs to MP3 files and listen to them when you're out and about. So many people say that they haven't got the time to work on building their coaching practice or learning about marketing. Not true. You can easily find 1-2 hours each day if you pop on your head phones and listen to the recordings while you're travelling to and from work, while you're doing the housework, walking the dog, cooking the dinner, taking a lunch break or sitting in the garden. In fact you'll often find all the time you need simply by switching off the TV for a while.

The beauty of having the recordings is that you can spend time understanding any of the concepts that you're unfamiliar with in your own time and at your own pace. You'll also be able to come back to certain sections as they become more relevant for you.

Pre-Approval for Membership of Hannah McNamara's Masters Club

When you invest in this programme you are automatically pre-approved for membership of this exciting club. Membership is on a paid subscription service - the monthly fee ensures that you are motivated to use your member benefits and take advantage of the help and support available (rather than forgetting about it!).

As a member you have exclusive access to:

• the club forum where you can connect with other people who are building their coaching practices using the methods in the programme and use the forum to get more detailed answers to your marketing questions from Hannah McNamara
• a monthly Club Call with Hannah where you can get answers to your questions about finding and marketing to your niche
• monthly marketing masterclass where Hannah will show you how to use various marketing techniques to grow your business
• advance notice of special events and where you can meet Hannah in person

NOTE: For a limited time only, you will get 6 months membership included with this programme (see below in the section on bonuses)

"This programme makes finding your perfect market easy"

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Case Study Jane Ellis from Partnership for Change recently invested in the Find Your Niche home study programme. This is what she said about it: "Hannah has put together an extremely comprehensive home study programme; I only wish that such a resource had been around earlier! Hannah's manner is very friendly and practical, with appropriate touches of humour and the modules are well constructed following a logical order. Completing the exercises helped me discover the areas where I didn't feel so confident and the process of writing down my thoughts and ideas really helped me to distill my thoughts in the same way that specifying and writing down a goal helps clients to realise what they really want. I particularly like the fact that the modules are all on CD's because it meant that I could drive and listen, cook and listen or just sit and listen! Hannah covers every area necessary for the personal and business coach and offers great tips that come from her wealth of experience in coaching, mentoring and marketing. She is quite obviously an expert and yet does not set herself up as a guru, just someone who is human and knows what works and just as importantly, why it works. The final module brings the programme together brilliantly. I also especially appreciated being given details of other resources to try and websites to visit in order to assist the smooth running of setting up and maintaining data bases and other technical issues. As a result of this programme I am making some immediate changes and I have many ideas that I'm keen to try out in the future and I'm confident that they will make a real difference to my coaching practice. Overall, a great resource that I will be re-reading and re-listening to many times! Thanks Hannah!" Jane Ellis, Partnership for Change www.partnershipforchange.co.uk Profile: Jane mainly works with people who are unhappy or frustrated in their relationships, by building their confidence and self esteem, enabling them to communicate more effectively and so build happier, stronger relationships.

How much is this programme?

Indeed much of the content included in this programme is similar to what you might find on an academic Market Research course or part of the Marketing module of an MBA. Even using a very conservative estimate, you could be looking at a figure somewhere in the region of £5,000 (approx $7,900) for a course of this type.

We know a number of coaches who completed an MBA during their corporate career and STILL struggled to find a niche that felt right for them. The rules that apply when doing research and development for an established brand in a mass market don't always translate when you're targeting a smaller group of people with a specialist service such as coaching.

So if you didn't want to do an MBA, how else could you get your hands on the first-hand knowledge and wisdom covered in this programme? One option is to find a coach who has achieved success as a niche coach and ask them to be your mentor. There are some great coaches out there, but often they aren't able to put into words what made them successful in a way that you could model. Or they are reluctant to tell you what to do, preferring to use a non-directive coaching approach and letting you discover for yourself what works and what doesn't through trial and error.

A coach who is already 5 years or more into their coaching career has usually absorbed the kind of wisdom that only experience can give you so deep into their being that it has become unconscious. They'll probably talk to you about their gut instinct or they just 'knew' what their clients would want. But if you asked them to break-down their thought processes into a step-by-step guide that you could follow or model they probably won't be able to.

They can usually answer a straight question if you asked them, but they might not be able to spot where the gaps in your knowledge are, or they will assume you already know the things that seem obvious to them. How long would it take for you to learn from someone in this way? How many lunch or coffee meetings, casual chats at training courses or email exchanges would it take to distil what they tell you into practical steps that you could use? Months? Years? And if you're running a coaching company that could at some level compete with theirs, they might not tell you the full story anyway.

If you were to hire a coach who specialises in helping coaches to get more clients, you could fast-track the process as they are used to helping people in your position. But how much would it cost you to access all the information covered in this programme?

Another way might be to buy books, research the internet, or subscribe to free newsletters and try to get as much information as possible for next to nothing. These are all valid ways of accessing information on coaching niches, but there is a downside. There is a LOT of confusing information available free on the internet - for instance some marketing advice such as 'run a training course' is great for established coaches but can be irrelevant and off-putting for new coaches without a background in people development. There is also a lot of 'second hand' information available. In other words, people have learned about marketing techniques and heard they have worked for other people, so tell others to do it without trying it themselves to see whether it does actually work.

How much does it cost to learn about niche marketing through trial and error?

It's a sad fact that many coaches only look for expert help in choosing a niche once they have already spent their money on Marketing that didn't work for them.

Here's a guide to how much people typically waste on Marketing in their first year:

• Website £500 - £3,000 (approx $825 - $5,000)
• Stationery £200 - £1,000 (approx $330 - $1,650)
• Networking Events £500 - £1,000 (approx $825 - $1,650)
• Advertising £500 - £2,000 (approx $825 - $3,300)
• Posters/Flyers £150 - £500 (approx $250 - $825)
• Photography £200 - £500 (approx $330 - $825)

Without a focus on a particular niche, a new coach can expect to spend somewhere between £2,050 and £8,000 (approx $3,400 - $13,200) on ineffective marketing in their first year.

And that's not even including the cost of the additional personal development seminars and courses that many coaches feel they need to do in order to feel qualified to coach. Or the cost of paying the household bills on your credit cards hoping that 'next month will be better'.

Then there's the Opportunity Cost.

The cost to your business of not attracting the right kinds of clients by Marketing your services in the wrong way. A niche coach typically commands fees in excess of £100/$165 per session while a general life coach will usually earns fees of £45/$75 - £60/$100 per session. Not having a niche could be costing you well over £55/$90 per hour!

If a full practice for you is 10 coaching hours per week, then you could be LOSING over £550/$900 per week by not having a niche! If you work 48 weeks a year, you could be missing out on £26,400/$43,600 per year in lost fees.

What would it be worth to you to find a niche and market to a specific group of people with a message that motivates them to hire you as their coach?

Well, from what we've been saying so far you are probably preparing yourself for a shock when it comes to finding out how much this programme is going to cost. If that's how you feel, then sit down.

The shock is that it's not going to be nearly as much as you might think.

Your investment for this home-study programme is only £497 (approx $800).
The price you pay INCLUDES shipping.

PLUS we are offering payment options which help you spread payments over several months (full details below).

Ready to order? Click here to go straight to the order section of this page.

Why does the programme cost this little?
Hannah McNamara, the developer of this programme wants to get this into the hands of every coach who needs it. Yes, the content in this programme can add tens if not hundreds of thousands of pounds/dollars to your earning potential over the next 1-3 years. The trouble is that often by the time coaches get to the point of recogising that they need help with defining their niche, they are under increasing financial pressure.

So why isn't Hannah giving this information away for free?
If you've coached people for free and charged for your own coaching time, you know there's a world of difference in the level of commitment you see in your clients - depending on whether they value it or not. If you are serious about sorting out your niche once and for all, you need to invest in this. Experience shows that the people for whom investing in a programme like this is a stretch, make sure that they get their money's worth.

The information in this programme will work if you implement it. It's not going to help you if you buy it and hope that the simple act of owning it will make a difference!

Can't I get this information free elsewhere?
We all get emails about how a free ebook will change your life, how a teleclass will sky-rocket your coaching career or how the latest internet widget will have people begging you to accept them as a client. With that kind of information so freely available and people saying that it's apparently so easy to make money as a coach it's amazing there aren't more multi-millionaire coaches out there - right?

You could spend months researching the internet to see whether you can find this information for free. We suspect that you'll find articles, MP3 files, etc which cover some aspects of what's covered in this programme, but we can guarantee you will not be able to find this high-quality information all together in one place (if at all). As you do your research you'll find people willing to tell you part of the story, but not all. You'll still need to invest to find good quality advice which is actually relevant for YOUR coaching business. Free information is often offered by people who want to showcase their expertise so that you will invest in their paid products and services. We use that strategy ourselves. This means you'll get a taster, but you will miss out on the juiciest morsels if you are only interested in information if it's given free of charge. It will also take you longer to build your coaching practice - can you really afford to waste any more time on getting your marketing sorted out?

But what about these websites where they promise you that their free marketing ebook or tele-class will double your income or give you 5,000 newsletter subscribers within 5 days?
We are NOT going to tell you you'll be an overnight success or try to mesmerise you into parting with your credit card details with something that is not worth investing in. When you dig deeper into the success stories of the more well-known coaches (and the ones who like to keep a low profile), you'll find that they got focused, got clear about what they were offering and kept at it. The people that you seem to suddenly become aware of have often been building solid foundations for many months or years.

If you want to see steady, manageable growth, we strongly recommend you consider this programme.

How do I know this programme is for me?
The chances are that you already know whether this programme is for you. This investment in your coaching practice will help you to find a niche market that appreciates your special talents and feels right to you. No more worrying about turning clients away and no more feeling like a fraud because you don't think you're an expert in anything. When you find the right niche, things click. Marketing becomes more natural and people respect you for who you are and the benefits you bring to them.

Will you deliver internationally?
Yes. This programme is suitable for coaches all over the world and we ship internationally - delivery is included in the price you pay!

We deliver FAST to Europe, Asia, Australasia, North and South America, Middle East and Africa.

How will my credit card be charged?
Your card will be charged in UK Pounds Sterling and will be converted to your local currency. You can get an approximate conversion at www.xe.com

Are you running any special offers or promotions on this programme?
Absolutely - but you'll need to act fast. Scroll down to find out more about what you get when you order today.

Ready to order? Click here to go straight to the order section of this page.

"I started to work with Hannah prior to handing my notice at work and becoming self employed. As a direct result of talking about the options of an opportunity I gained my first business client - my previous employers! Starting your own business is a minefield and can be overwhelming (in my experience) and the desire to do everything at once is very strong and not very productive. Hannah helped me to unravel all the thoughts running around my head and to prioritise and take action. She helped me to see what my niche should be based around my existing contacts and credibility. Hannah was very helpful with the content of my website and has come up with a number of good marketing ideas for me. I am still on a steep learning curve however, Hannah has really helped me to understand the marketing process and to take action! As a result my confidence has really grown and I have a clear strategy to work towards."
Sarah Howard

Order this programme today for £497 (approx $800) and you'll also get bonuses worth well over £600 (approx $950).

You'll be able to judge the real value of the package when you have it in your hands and you're working through it. If you are not happy with it or feel it doesn't match up to our claims, let us know and you can take advantage of our full 100% money-back guarantee.

To reserve your copy now --> CLICK HERE

Bonus # 1 - Transcript of Teleseminar "Why you might NEED to give advice to win new coaching clients" - Value £50 (approx $78)

Full transcript of the 1 hour call.

Summary: Pure non-directive coaches never give advice, they simply facilitate. There are a number of tools and techniques such as Clean Language that can help you to get your client thinking without you steering them or unconsciously suggesting one course of action over another. HOWEVER, some clients WANT you to give them advice, especially if you have marketed yourself as an expert in a particular field. How do you handle this without opening up a can of worms?

Summary: Everyone says you need to be unique to stand out and get hired as a coach. What they don't tell you is why being unique or the first in your market could a real cause for concern. If you are still thinking about your niche, you need to listen to this call before you potentially jump off a cliff with your coaching practice. Hannah will reveal what to look for in a market and just how unique you should really be. You may be surprised by some of what she says.

Bonus # 3 - Transcript of Tele-seminar "How to get hired as an associate coach and get coaching work without having to market yourself" - Value £50 (approx $78)

Summary: Not everyone wants to be a solo coach. Most coaches are 'people-people' and get their buzz from working as part of a team. Being an associate coach to a larger coaching organisation has a number of benefits such as having people to talk to, working within a recognised framework and brand, and not having to spend all day promoting yourself - someone else is doing that on your behalf! This call looks at how an associate arrangement works and how to maximise your chances of getting regular coaching work. You'll also find out about some of the stupid mistakes some associates make which will rule them out from ever getting future work from their company.

Bonus # 4 - Membership of the Masters Club for 6 months - Value £300 (approx $475)

As a member of the Masters Club you have exclusive access to:

• the club forum where you can connect with other people who are building their coaching practices using the methods in the programme and use the forum to get more detailed answers to your marketing questions from Hannah McNamara
• a monthly Q&A Call with Hannah where you can get answers to your questions about finding and marketing to your niche
• monthly marketing masterclass where Hannah will show you how to use various marketing techniques to grow your business
• advance notice of special events and where you can meet Hannah in person

Plus you also get access to ALL the resources available to standard level members of MarketingHelpForCoaches.com which includes:

• the download library - listen to hours and hours of audio recordings and tutorials and download coaching tools and exercises
• members-only articles and how-to guides
• free listing on the classifed ads page
• plus all the other member benefits

Please note: you can continue to get all your member benefits beyond the initial 6 months - this is very easy to do as we will automatically enrol you at the monthly rate of £50/$77(just let us know if you need to take a break for any reason).

Bonus # 5 - Ebook "How to use online surveys to find out more about the products and services your market wants" by Hannah McNamara - Value £7 (approx $11)

Conducting Marketing Research can be one of the most valuable investments you make in your coaching business. Unfortunately many coaches make decisions based solely on their own opinions without any consultation with the customer or client. This can lead to money being invested in projects unnecessarily and can send you off on a 'wild goose chase' if the desires of the market have been misjudged. With a simple survey you can check whether there is actually a market for your idea BEFORE you spend money marketing it. This ebook shows you how!

Place your order now

100% Money Back Guarantee
We know that this programme works. What you're learning on this programme is the product of over 3 years of development. The materials have been tried and tested and we know that when you find your niche it is going to make marketing your services so much easier.

Because we are confident that what you cover in this programme will help you to achieve solid results, we're prepared to put our money where our mouth is.

Here is how the Money-Back Guarantee works: we will refund your fees in full if you have applied what you learned on the programme for six months but you haven't at least paid for the cost of the programme either in additional fees generated or in the savings that this programme has enabled you to make. This programme will help you to STOP wasting money on Marketing that simply doesn't work for you.

Obviously we'll need to see some kind of proof that you haven't just filed the plans on the shelf and done nothing with them for six months, trusting that wishful thinking would be enough! How many other people would be willing to make this sort of promise to you?

Payment Options and Ordering

Pay in Full: £497 (approx $800) - pay for your investment in full to get the best value payment option.

Payment Plan: 6 x £95 (approx $150) -if you would like to spread your investment into six equal monthly payments, this can be arranged by setting up a recurring payment for £95 per month (approx $150) for 6 months. The first payment will be due when you pre-order the home study programme and will be billed monthly.

Please note: The price you pay INCLUDES international shipping!

Your credit card will be charged in UK Pounds Sterling and converted to your local currency when it appears on your statement.

Go to Checkout --> CLICK HERE

"Following the work I have done with Hannah, I am very confident in my brand, the service it offers and my website. I have successfully taken on more clients as a result of Hannah's encouragement and support."
Su Patel

© Copyright Hannah McNamara 2009

HRM Coaching Limited trading as MarketingHelpForCoaches.com
Delta House, 175-177 Borough High Street, London SE1 1HR, United Kingdom
Tel: 020 7939 9910 (Intl. +44 20 7939 9910)