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Author Archives: Hannah McNamara
How to wreck your reputation through social networking
In the world of online social networking, Context, not Content is King. You absolutely need to understand the dynamics and rules of any online network before you start pitching your services. These are particular to each network. Let me tell … Read more…
A Sure Fire Credibility Booster…Let Them See Your Name in Print
by: Leslie Guria Have you ever wondered how to differentiate yourself from the competition without reinventing the wheel? Are clients clearly happy with the work you do, but don't seem to be sending you business building referrals? If given the … Read more…
Joint Ventures – what are they and how do they work?
by: Hannah McNamara Joint Ventures – what are they and how do they work? If you subscribe to newsletters and email lists from marketing specialists, you may have come across the term 'JV' or Joint Venture. Essentially a JV is … Read more…
Why Productize?
That's the phrase used by most internet marketing gurus when it comes to creating additional income for your coaching practice. I've yet to meet a coach who doesn't agree that having additional products to sell would be beneficial to their … Read more…
Twitter and social networking
The whole world's a-Twitter or so it would seem. Every day there's a news story in the paper about a celebrity who uses it or about how twitterers have spread the news about an event. I'll be honest. I didn't … Read more…
How NOT to follow up on leads
How you follow up with any leads generated by your Marketing activities is essential to the success of your coaching practice. Through your efforts you may have generated the following types of leads: Subscribers to your newsletter People who downloaded … Read more…
How to Make Your Own Gift Vouchers
At this time of year, you might be asked by people whether you would sell them a gift voucher or gift certificate for coaching. You could be wondering whether selling gift vouchers might be a good marketing tactic and a … Read more…
How to Choose a Coaching Niche
How on earth do you get started when searching for your coaching niche? If there's one piece of advice for coaches that seems to get bandied about more than any other, it's the value of setting up a niche for … Read more…
How to outsource to freelancers
Time to get help with your coaching business? Using freelancers or outsourcing is the way to go if you don't want to employ staff. In last week's tip I talked about finding people who you could help and support you … Read more…
Making Coaching Sessions Fun
Are you taking coaching too seriously? If you've been coaching for a while now, or even if you've just observed a coach in action, you know that it can be quite an emotional experience. Often your clients are opening up … Read more…
